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Project-led. Structure-first.

Clear ownership, defined direction, and aligned delivery without drift.

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how I work

structure-first

clear ownership

direct collaboration

Web projects don’t fail from bad design or bad code. They fail from misalignment.

Creative thinking, project management, and execution get treated as separate things.

Deadlines slip. Decisions stall. Trust erodes.

let’s get this back on track

Projects fail when structure is missing

Structure that protects momentum

Define the intent

Before anything is designed or built, we clarify:

. What the site must achieve

. Who it must resonate with

. What decisions are locked

Assign ownership

Every major decision has a clear owner.

No shared responsibility.

No drifting approvals.

No “we thought someone else was handling that.”

Protect direction

As design and development move forward, the original intent is guarded.

We challenge scope creep.

We question unnecessary revisions.

We prevent aesthetic drift.

Launch with alignment

We ship when structure, narrative, and execution match.

Not when people are tired.

Not when timelines pressure the team.

Clear ways to work together.
Engagements

Project Alignment

For teams about to start or already feeling drift. Audit structure, scope, ownership, and risks before build or mid-way.

Recovery & Realignment

For projects that slowed, stalled, or feel “off.”

Visual Direction

Align creative and technical execution during build. Guard structure. Prevent scope creep. Challenge drift.

Full Build

For teams who want alignment and execution under one roof.

Project Alignment

For teams about to start or already feeling drift. Audit structure, scope, ownership, and risks before build or mid-way.

Visual Direction

Align creative and technical execution during build. Guard structure. Prevent scope creep. Challenge drift.

Recovery & Realignment

For projects that slowed, stalled, or feel “off.”

Full Build

For teams who want alignment and execution under one roof.

Project Alignment

For teams about to start or already feeling drift. Audit structure, scope, ownership, and risks before build or mid-way.

Recovery & Realignment

For projects that slowed, stalled, or feel “off.”

Visual Direction

Align creative and technical execution during build. Guard structure. Prevent scope creep. Challenge drift.

Full Build

For teams who want alignment and execution under one roof.

let’s scope your project

Alignment is measurable.

We don’t rely on taste or momentum.

Every project is reviewed across defined lenses:

. Content clarity and relevance

. Copy precision and positioning strength

. Industry credibility and trust signals

. Visual maturity and consistency

. Structural intent (is the site built to inform, sell, or market?)

. Decision ownership and scope stability

Projects drift when intent and execution separate.

We prevent that early.

Who builds your project

Your project is led and built by practitioners.

I’m directly involved in development and delivery from start to finish. When needed, I collaborate with trusted specialists with no handoffs and a single point of responsibility.

start a conversation

I’m Alex

a collaborative creative leader working across development, project leadership, and creative direction.

With a background in growth, content, and technical delivery, I help teams turn ideas into structured, reliable web experiences - without agency overhead or unnecessary complexity.

team

I work alongside you and your in-house team or existing partners, adding structure, clarity, and delivery leadership where it’s needed.

When the project calls for it, I bring in trusted specialists or help source the right talent, with responsibility and direction staying in one place.

I’m Alex

a collaborative creative leader working across development, project leadership, and creative direction.

With a background in growth, content, and technical delivery, I help teams turn ideas into structured, reliable web experiences - without agency overhead or unnecessary complexity.

team

I work alongside you and your in-house team or existing partners, adding structure, clarity, and delivery leadership where it’s needed.

When the project calls for it, I bring in trusted specialists or help source the right talent, with responsibility and direction staying in one place.

I’m Alex

a collaborative creative leader working across development, project leadership, and creative direction.

With a background in growth, content, and technical delivery, I help teams turn ideas into structured, reliable web experiences - without agency overhead or unnecessary complexity.

team

I work alongside you and your in-house team or existing partners, adding structure, clarity, and delivery leadership where it’s needed.

When the project calls for it, I bring in trusted specialists or help source the right talent, with responsibility and direction staying in one place.

not an agency

Questions that come up

Do we need all content ready?

Not everything — but the right things.

We don’t need final copy or polished assets on day one, but we do need clarity on:

—what the site needs to communicate

—who it’s for

—what success looks like

Early on, we focus on structure, hierarchy, and intent. Content can evolve once that foundation is in place. What slows projects down isn’t missing content, it’s unclear decisions.

Not everything — but the right things.

We don’t need final copy or polished assets on day one, but we do need clarity on:

—what the site needs to communicate

—who it’s for

—what success looks like

Early on, we focus on structure, hierarchy, and intent. Content can evolve once that foundation is in place. What slows projects down isn’t missing content, it’s unclear decisions.

Who provides design and assets?

Design direction and structure sit with us.

We translate your existing brand into a clear, usable digital experience and make design decisions that affect structure, clarity, and delivery. We don’t do brand creation or identity work, but we work comfortably with existing brand systems.

Assets like imagery, copy, or video usually come from you or your partners. When needed, we can collaborate with designers or creators we trust — with responsibility staying on our side.

Design direction and structure sit with us.

Assets like imagery, copy, or video usually come from you or your partners. When needed, we can collaborate with designers or creators we trust — with responsibility staying on our side.

How many projects do you take on at the same time?

Very few.

We keep our project load intentionally small so we can stay close to the work and maintain clear ownership. This allows us to be responsive, make decisions quickly, and protect quality and momentum.

If we’re engaged, you have our focus, not a handoff to a layered team.

Very few.

We keep our project load intentionally small so we can stay close to the work and maintain clear ownership. This allows us to be responsive, make decisions quickly, and protect quality and momentum.

If we’re engaged, you have our focus, not a handoff to a layered team.

Is this an agency?

No.

alllign is a development leadership studio. There are no layers or handoffs. projects are led and built by the same people. That keeps communication direct, decisions clear, and delivery predictable.

If you’re looking for a large team or a traditional agency setup, we’re probably not the right fit. If you’re looking for clear ownership and dependable execution, we are.

Let’s scope your project

No sales calls. No pressure.

Just a clear conversation about what you’re building and how to move forward.

No sales calls. No pressure.

Just a clear conversation about what you’re building and how to move forward.

let’s scope your project

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2026 copyright

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2026 copyright

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Project-led. Structure-first.

Web projects don’t fail from bad design or bad code. They fail from misalignment.

Web projects don’t fail from bad design or bad code. They fail from misalignment.

Web projects don’t fail from bad design or bad code. They fail from misalignment.

Structure that protects momentum

Structure that protects momentum

Structure that protects momentum

Clear ways to work together.Engagements

Clear ways to work together.Engagements

Project Alignment

Recovery & Realignment

Visual Direction

Full Build

Project Alignment

Visual Direction

Recovery & Realignment

Full Build

Project Alignment

Recovery & Realignment

Visual Direction

Full Build

Alignment is measurable.

Who builds your project

Who builds your project

Questions that come up

Let’s scope your project

Let’s scope your project

Clear ways to work together.
Engagements

Clear ways to work together.
Engagements